Consumer Masterclass Series: Identifying Sustainable and Non-sustainable Brands

GFA Academy, in collaboration with BBC StoryWorks, proudly introduces an exciting new Masterclass series aimed at educating both consumers and emerging brands navigating the dynamic landscape of the fashion industry.

In a world where consumers are bombarded with an overload of information or have access to too little of information, finding the right cues to identify sustainable brands can be a daunting task*. So how can we tell when a brand is being transparent?

Mark your calendars for the “Identifying Sustainable and Non-sustainable Brands” Masterclass. This session will shed light on how to recognize brands genuinely committed to sustainable practices but also will equip you with the savvy to discern brands that excel at talking the talk without walking the walk.

Date: 14 December, 2023

Time: 04:00 PM CET

Format: Online

*According to the BBC Global Minds survey, 75% of consumers are willing to pay more for sustainable clothes – but figuring out what is sustainable sourced can be tricky.