Shifting the Fashion Narrative: Rethinking aspiration in a world of overconsumption

In less than a decade, Black Friday has become a global event, incentivizing overconsumption and impacting the environment. But we also see a growing movement to boycott Black Friday, with numerous brands refusing to participate in the discounts. The main question is, ‘How can consumer passion for a good fashion deal be harnessed for a sustainable future?’ This event will highlight that consumption change is where the most significant need and opportunity for sustainability lies. It will showcase speakers from the forces that influence consumption and shape aspirations, underscoring areas for hope and defining where we should focus our efforts. 

The event will explore:  

• What is driving the increase in unsustainable consumption of textiles?  
• What are the evidence-based priority fashion solutions for the planet to address overconsumption?   
• What lighthouse actions are underway and can be upscaled to achieve sustainable consumption?  
• How can we reimagine new, aspirational visions for a (sustainable) fashion future and communicate those?