OTB & GOTS Forum: Ideas and brainstorming for a GOTS textile campaign

The Global Organic Textile Standard (GOTS) and Organic Trade Board (OTB) are working in partnership, to raise awareness of organic textile products in the UK. We want to increase sales of GOTS certified goods in the UK, and also raise awareness of the impact of certification to GOTS.

The forum will include an exciting update on GOTS and OTB - the textile OTB members have reunited to form a working group and together with GOTS are developing ideas for a consumer marketing campaign specific to GOTS textiles. The campaign will be also linked to the main annual Organic Marketing Campaign delivered by the OTB on behalf of the whole organic industry and counts on the participation and support of organisations from all organic sectors, from food & drink to beauty and textiles.

We will share our plans for the coming year and the initial ideas that the recently formed OTB textile group, led by People Tree, has been putting together, and most importantly, your feedback and suggestions will be needed and welcome!

We will be joined by OTB members, certified to GOTS, who will give insights from their sectors of the market and will discuss the ideas:

• Melanie Denyer, Group CMO at People Tree
• Natracare, My Little Green Wardrobe and others.

This is a participatory event and we welcome input and feedback from attendees on how we can achieve our aims. Please let us know your specific interests.