Show Your Soul II: The Narrative Impact of Sustainability for Your Brand

Everyone is talking about sustainability. Companies are investing in sustainable supply chains, setting up CSR departments, and cooperating with NGOs—and want to make this known to the largest possible audience. But how do I take my company’s commitment to sustainability to create the most effective narrative impact and present it authentically, transparently, and in an innovative way? How do I avoid the pitfalls of greenwashing or mere reputation management and instead create real added value for my brand? The freelance journalist York Pijahn, who writes for publications such as Süddeutsche Zeitung, Brigitte and Stern, will offer new insights from an expert on how to capture the narrative impact of your company’s engagement in sustainability.

The webinar addresses people working in the marketing and communications departments of retailers and brands. It is also open to anyone interested in the topic, so please feel free to share this invitation with other colleagues.

To register please follow the link attached in the toolbox to the right.