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Greenwashing an unsubstantiated claim to deceive consumers - Kyna Intel, 2022-06-20T13:22:20+07:00

"Companies are making efforts to becoming more eco-friendly — but there’s no doubt some are simply greenwashing to sell more clothes. This podcast makes you ...

Greenwashing and advertising: What your agency needs to know when making environmental claims - Kyna Intel, 2021-08-12T19:10:43+07:00

"If the modern environmental movement in America can be traced back to a single year, that year would be 1970. On the heels of the publication of Rachel ...

Greenwashing and advertising: What your agency needs to know when making environmental claims - Kyna Intel, 2021-08-12T19:10:43+07:00

"With a growing influx of environmentally conscious consumers flooding the market, brands are facing ever-increasing pressure to promote their sustainability ...

Greenwashing and short-term mindsets: Why is ESG falling down the corporate agenda? - Kyna Intel, 2023-04-19T01:14:16+07:00

"Environmental, Social and Governance (ESG) efforts have slipped down corporate priority lists, according to a new global survey of c-suite executives that ...

Greenwashing continued – making sure your environmental claims stick - Kyna Intel, 2022-09-28T09:50:03+07:00

"In last month’s issue of Fashion Focus we considered the consequences of fashion brands falling foul of the Competition and Market Authority’s Green Claims ...

Greenwashing examples: 8 notorious fast fashion claims and campaigns - Kyna Intel, 2022-01-24T16:12:07+07:00

"Let’s take a look at 10 greenwashing examples, including greenwashed ads and claims made by fashion brands in the last few years. Lately, you might have ...

Greenwashing fashion brands under fire as UK regulation comes in - Kyna Intel, 2022-01-25T20:11:28+07:00

"Misleading eco claims from U.K. fashion brands are set to be punished. Those found flouting consumer protection law will be liable for revised advertising ...

Greenwashing in fashion is a major problem. Here’s how to spot the signs - Kyna Intel, 2022-05-25T16:52:04+07:00

"Greenwashing in fashion is something you need to be aware of if you wear clothes (or shoes… or carry a bag…) We adore the power of fashion and forever stan a ...

Greenwashing in fashion is a major problem right now. Here’s how to spot the signs - Kyna Intel, 2022-09-13T09:24:00+07:00

"Greenwashing in fashion is something you need to be aware of if you wear clothes (or shoes… or carry a bag…). We adore the power of fashion and forever stan a ...

Greenwashing spotlight: Fashinza - Kyna Intel, 2021-10-28T16:47:05+07:00

"This article focuses on a clothing manufacturer, Fashinza, and why it is guilty of greenwashing. This article also provides a brief explanation of what ...