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Gen Z designs stretch denim for Gen Z based on fibers by Lycra - Kyna Intel, 2022-05-17T14:24:29+07:00

"The 14-piece collection, entitled Stretch Yourself, was produced by students from House of Denim’s Jean School in Amsterdam in partnership with The LYCRA ...

Gen Z doesn’t know a world without fast fashion - Kyna Intel, 2021-07-20T19:11:29+07:00

"Why do we expect teenagers to out-thrift major retailers? Millions of Americans, specifically those born around or after the year 2000, have never inhabited a ...

Gen Z in China and India more environmentally conscious: Report - Kyna Intel, 2022-02-07T19:47:54+07:00

"Credit Suisse Research Institute survey suggests youth in emerging economies more likely to buy sustainable products. Gen Z and millennial consumers in China, ...

Gen Z is demanding ethical, environmentally friendly fashion brands; Why and how? - Kyna Intel, 2022-09-19T09:52:03+07:00

"While others have a tendency of blindly consuming products sans much thought into their environmental impact, Gen Z is not only cognizant of their own choices ...

Gen Z loves shopping hauls. Can they ever be sustainable? - Kyna Intel, 2022-08-31T14:32:48+07:00

"Younger generations can’t get enough of watching people try on “hauls” of clothing on TikTok and YouTube. Previously associated with ultra-fast fashion ...

Gen Z on board with rental fashion - Kyna Intel, 2021-08-13T19:00:09+07:00

"Researchers at Washington State University (WSU) say rental fashion services are particularly popular amongst Gen Z consumers, who – as well as wanting access ...

Gen Z wants brands to stop talking about it and be about it - Kyna Intel, 2022-03-10T15:50:23+07:00

"Brands don’t get Gen Z, and it shows. That’s a big deal considering that the generation born after 1996 is expected to take over for millenials as the ...

Gen Z’s shift to digital & sustainable luxury is no joke - Kyna Intel, 2021-06-15T20:43:38+07:00

“How are young consumers different from the generation before? For them, sustainability matters, and even young investors prefer backing brands with clear ...

Gen-Z and fashion in the age of realism - Kyna Intel, 2022-10-12T09:41:57+07:00

"Gen-Z and Fashion in the Age of Realism is the newest report from BoF Insights, exploring Gen-Z’s relationship to fashion, identifying the distinct ...

Gender and Casualisation: the elephant in the room - Kyna Intel, 2022-02-15T21:23:01+07:00

"This next blog in our series considers how to apply learning on gender from initiatives in agriculture to the global fashion industry, using the Women Working ...