Manufactured x GIZ FABRIC: Gladys Tang on How Brands Can Support Supply Chain Dialogue

Gladys Tang is a Senior Sustainability Manager for Tchibo Merchandising Hong Kong. Tchibo is a German brand selling a wide variety of products across Europe. In this episode, part two, we get into the meaning of dialogue for Tchibo. What kind of dialogue does Gladys think supply chain actors should engage in? How does Tchibo strive to leverage its WE program to support dialogue? How did they overcome supplier reluctance to participate in the program? We also put some hard questions to Gladys, like how does Tchibo ensure alignment between purchasing and sustainability departments, and how do they address supplier concerns around price?