Report highlights the impact a potential Tiktok ban could have on retailers

by Asia Garment Hub team created 2024-09-09T15:40:46+07:00

"First Insight" released a first report on how banning the app TikTok could influence retail behavior. The report reveals that 68% of retailers would expect their sales to be at risk If Tiktok was to be banned. However, only 28% have contingency plans. Currently, TikTok significantly drives product discovery and sales, with many retailers facing inventory issues dues to viral TikTok trends.

External URL
https://www.fibre2fashion.com/news/e-commerce-industry/retailers-unprepared-for-tiktok-ban-68-acknowledge-impact-report-297855-newsdetails.htm

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