Wear And Care: DPPs Will Help Consumers Maintain Their Garments For Longer

How many items in your wardrobe do you treasure? Are you emotionally attached enough to a jacket that you would bother to get it repaired? When did you last reach for the sewing kit? The British Fashion Council’s Institute of Positive Fashion recently published a game-changing report titled Empowering citizens for garment longevity (July 2023). The report spotlights an imperative shift in the fashion narrative: the transition from a disposable mindset, to a culture of cherishable, highly-valued, long-lasting fashion.