What value does the Asia Garment Hub bring to Common Objective’s existing platform?
The Asia Garment Hub brings deep regional expertise, strong industry connections, and a legacy of collaboration across Asia’s garment sector. Their resources, insights, and network of suppliers, manufacturers, and policymakers will add huge value to CO, helping our members gain a more in-depth understanding of key production hubs and sustainability challenges. Plus, with CO’s intelligent search rankings—where the most sustainable businesses get the highest visibility—AGH’s suppliers and manufacturers will have an even better chance of getting discovered by the right partners.

What opportunities does the merger create for Common Objective’s users?
This merger means more opportunities to connect, learn, and collaborate. CO users will now have direct access to AGH’s specialised content and regional insights, making it easier to engage with suppliers, manufacturers, and experts in key garment-producing countries. Whether you're a brand looking for responsible sourcing options or a supplier wanting to showcase your sustainability credentials, this merger opens doors to learning, collaboration, and impact. 

What role will the Asia Garment Hub’s resources and expertise play in shaping the CO platform?
AGH has a strong track record of providing practical tools, research, and insights on sustainability and responsible sourcing. This expertise will strengthen CO’s offering, ensuring members—whether brands, suppliers, or policymakers—have access to high-quality, actionable information that supports real change.  

How can manufacturers, brands, and suppliers benefit from the resources of the merged platform?
Manufacturers and suppliers will gain more visibility in front of CO’s global audience, making it easier to connect with brands looking for responsible sourcing partners. Brands will have better access to supplier insights and sustainability resources, helping them make smarter sourcing decisions. It’s a win-win—stronger connections, better opportunities, and more industry knowledge in one place. 

How will the merger strengthen Common Objective’s ability to foster collaboration in the fashion industry?
Bringing AGH into CO makes it even easier for industry players to connect and collaborate. AGH has built a strong network in Asia, while CO connects a global community of brands, suppliers, and sustainability professionals. Together, we’re creating a more dynamic space where members can share knowledge, form partnerships, and drive change across the fashion supply chain. 

What message does Common Objective have for Asia Garment Hub users joining the platform?
We’re excited to have you as part of the CO community! You’re joining a global network of fashion professionals committed to making the industry more sustainable and ethical. You’ll find new opportunities to connect, learn, and showcase your work. The first step is to register for free and join the conversations in the Asia Garment Hub Circle.

What opportunities will this merger create for Common Objective’s members to connect with new markets and partners?
This merger opens up more opportunities to connect with industry players in key garment-producing countries. Whether you're looking to expand your supplier base, tap into new markets, or collaborate on sustainability initiatives, having AGH’s regional expertise integrated into CO will make those connections even easier.  

Tamsin Lejeune founded the Ethical Fashion Forum in 2005 and Common Objective in 2015. She is passionate about the potential for business, done well, to transform lives, and the role of technology to accelerate business for good. In 2024 Tamsin was awarded Tech Entrepreneur for Europe in Globant’s Women that Build Awards.

Melanie Plank is a leading expert in sustainable business content and training. She is responsible for launching CO's ground-breaking training credit functionality, harnessing tech to accelerate engagement. Prior to CO Melanie led content at WGSN and Stylus, and worked on the ground with marginalised groups in Cambodia.